1 . Business Venture
Our business is to set up a Japan restaurant which can be named " Aishiteru”. Aishiteru means love in Japanese people. Love is definitely the message the restaurant would want to convey to their visitors since it exists in families, good friends and enthusiasts.
We has visited many eating places and observed the potential of meals and drinks industry. This has inspired all of us to come up with a brand new and clean idea to segment the customers in our restaurants
It will be found in Vivo Metropolis. Vivo Metropolis attracts many families, couple and close friends. Hence, there is a high human traffic in Vivo City and there is many customers. Moreover, guests whom delivered from Sentosa will visit Vivo Metropolis too. Therefore, Vivo Metropolis is the ideal area for our restaurant.
There are several Western restaurants in Vivo Metropolis. As a fresh restaurant, there are many threats coming from various famous Japanese restaurants. Food is often served fairly but many restaurants do not present dining knowledge for their clients. There is nominal interaction between the customers and the staff from the restaurants. Consequently , there is a plan to set up a restaurant which emphasizes on dinning encounter which distinguishes from different competitors.
Aishiteru consists of four parts. The several sections consists of family, few, friends and events or perhaps functions. Servers and waitresses for each section are dressed up differently. The theme of the restaurant will change monthly, thus the layout and ambience for each section differs. Activities and events happen to be conducted depending on the related theme and section intended for the month. The cafe aims to provide customers with both food and memorable experience.
There is not any specific concentrate on group. Consumers can go through the different feel and theme for each section. One can tend to dine using their friends, that they can will want to dine on the friends section. Perhaps when he return to the restaurant which in turn his family, he can select dine on the family section with his friends and family. Customers might like to keep their birthdays in Aishiteru as well, thus they will be invested in the events section. Customers get to enjoy a completely different experience with differing people but in a similar restaurant.
In order to take the different encounter to customers, excellent customer service is needed via staff. Purchasing a new that the ecuries are able to offer the right support at the best for each section, it will motivate customer commitment. Staffs will need to undergo product training before employing these to be waitresses or servers.
2 . Rivals
2 . 1Japanese Restaurant
Shokudo and Waraku are quite famous in Singapore for their delightful food and reasonable and affordable price. Simply because they started in year 2000, Waraku have already acquired 10 branches under them till day. Shokudo were only available in the year 2007, and now have got 3 limbs. This is probably due to the strong financial backing they have. Shokudo is beneath the same administration as Thai Express, New York New York and Asian Kitchen.
2 . two Theme
Employees of chijmes cosafe cleaning service bar is going to dress up such as a maid and serve the purchasers, this basically gives customer a superior feel. Each month, employees will change all their outfit to provide a fresh idea. Their workers are also trained to sing inside the restaurant.
Shokudo's Rafflles Place branch features segmented cusine areas. For instance , one nook of the cafe is decorated with animes, suitable for small children. All the different corners of the restaurant are designed to focus on customer of various ages, plus they are free to choose where they would like to eat in. This is a very fresh and special idea and therefore will attract a wide variety of customers.
installment payments on your Mission affirmation
" Your difference in dining”.
3. Customer support Policy
3. 1 Usually greet customer
When they enter in:
Irashaimase or Welcome
Konichiwa or Good Afternoon
Konbanwa or Good Evening
When they keep:...