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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, SIMPLY NO 2 Positives & Cons of Macro Environment (PEST Factors) in New Product Advancement in Fast Food Industry of Pakistan for Sustainable Competitive Advantage В Rizwan Ahmad Ch. MS Scholar, Riphah Int. College or university, Islamabad, Pakistan Jamshed Khattak Ph. M Scholar, Muhammad Ali Jinnah University, Islamabad, Pakistan Muhammad Nizam Khan & Nabeel Abbas Khan MS Scholars, Riphah Int. University, Islamabad, Pakistan

JUNE 2011


Fast Food is now becoming the most favorite foodstuff around the world due to trend changing; quick home delivery and individuals are held busy within their extensive work. Many companies trying to maximize their very own market & profit reveal after releasing new product inside the era of competition, consequently scanning of market environment now center of target to receive completive benefit via cool product development. In spite of the facts, the rationale right behind to get investigate the Impact of Macro Environment about New Product Development of Fast Foods Businesses (FFC's) should be to uncover the level of macro environment Scanning by FFC's with Pakistan. The Renewal Affiliates (2003) PEST sheet employed & detailed statistics analysis were used to estimate the intensity of Macro Environment on New Product Development. The result shows that FFC's were not search within Macro Environment too much & consider different facets of Macro Environment for new product development. Keywords: Macro Environment, PEST Elements, New Product Creation, Sustainable Competitive Advantage, Tactical Marketing, Ideal Management, Sargodha Pakistan.


As per Bender and Bender (1995), Fast foods are wide term used to get a restricted menu of food that lend themselves to production-line approaches; suppliers often specialize in items such as burgers, pizzas, chicken breast, or sandwiches”. Smith ainsi que al. (2001) undoubtedly shown the production-line approach with specific occult meaning to meal production. The fast food sector in World is continuing to grow significantly over the last decade now fast food retailers providing a various range of food products according to consumer's options. As Fieldhouse. (1996), found that the sharp size of the fast food businesses assured that it comes along with a substantial influence in contemporarily world within the eating habits of massive segments of the population. At present in modern day world a novel customer standard of living has emerged about dining of fast food as a result of global small town, trend switching & busy life of individuals. The stipulate for take out has been increasing radically across the globe. Jennifer L. Harris et. all. (2010), and the trend of junk food is also increasing in Pakistan from last decade. Therefore need for the new Product development higher than before to get eco friendly competitive advantage. Product Development must scan Business Environment, which will comprising of Internal & External Environment, Further Exterior environment broken into Micro & Macro Environment (Vignali, C., Vrontis, G, 2003). Macro Environment constantly plays a vital role in Cool product Development as per Vrontis, G., Kogetsidis, They would., Stavrou, A. (2006). With this context, to get the impact of Political, Cost-effective, Socio-Cultural and Technological COPY RIGHT © 2011 Start of Interdisciplinary Business Exploration


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Factors on promoting activities of Fast Food Market in Pakistan, the research continues to be carried out. In rejoinder to a cutthroat business environment, NPD has been playing a vital role inside the accomplishment of many Organizations (McCarthy, Tsinopoulos, Allen, & Rose-Anderssen, 2006). The aim of this research is to find the influence of INFESTATION Factors in New Product Creation in Junk food industry. INFESTATION is a term comprising of four External Elements, i. at the. Political, Financial, Socio-cultural & Technology (Goodnow,...