PROJECT REPORT

ON

THE BUYER SATISFACTION OF SHOPPERS OF MALABAR GOLD KASARAGOD Submitted towards the Kannur University or college in partial fulfillment of the requirements with the award of Bachelor of Business Managing (BBM) Level Examination Simply by

MOHAMMED SAABIR Reg. Simply no: 42947

Beneath the guidance of

Mr. G. C. MATHEW (Lecturer in Commerce)

GRADUATE STUDENT DEPARTMENT OF COMMERCE & MANAGEMENT STUDIES, MIC ARTS AND SCIENCE COLLEGE, MAHINABAD, CHATTANCHAL

2008-2009

Mr. S. C. MATHEW LECT. IN COMMERCE DEPT. OF TRADE AND MANAGEMENT STUDIES MIC ARTS AND SCIENCE COLLEGE OR UNIVERSITY MAHINABAD, CHATTANCHAL KASARAGOD, KERALA.

CERTIFICATE

Accredited that this project work permitted " THE BUYER BEHAVIOR OF CUSTOMERS OF MALABAR GOLD PVT LTD KASARAGOD” has been prepared by MOHAMMED SAABIR, Reg. Simply no: 42947 below my direction and oversight in partial fulfillment in the requirement of his Graduation running a business Management by Kannur School.

Place

:

Mister. P. C. Mathew

Day

:

(Lecturer in Commerce)

DECLARATION

I in this article by state that this example in Consumer Behavior in the Customers of Malabar Precious metal Pvt. Limited. has been made by me underneath the guidance of Mr. S. C. Mathew (Lecturer in Commerce), Malabar Islamic Complex Arts & Science School, Mahinabad, Chattanchal, Kasaragod. We also state that this case study is the result of my own efforts and hasn't submitted to any university previous.

Place Day

::

MOHAMMED SAABIR Reg. Simply no: 42947

ACKNOWLEDGEMENT

In my endeavor to write this report about Consumer Behavior of Customers of Malabar Platinum Pvt. Ltd. Kasragod. I have been fortunate enough to get whole hearted report and aspiration by many. It really is and right from me to place my gratitude towards all of them. To begin with I are greatly indebted to our principal Mr. E. Mohammed Kunhi for allowing me to undertake this research relating to Malabar Gold Pvt. Ltd. Kasaragod. I are immensely happy to my own guide Mr. P. C. Mathew faculty, Department of Commerce for providing me personally with academic achieve, motivating commence, revitalizing decision and full-fledged support. I would like to extend gratitude towards Mohammed Kunhi C. My spouse and i. Manager of Malabar Rare metal who granted me to do the job. In preparing this statement, I i am indebted to so many people that it is challenging to name all of them. Above all, I am thankful to God, Almighty to get the immense wishes and blessing that gave me inspiration and assurance to finish this function.

MOHAMMED SAABIR Reg. Zero: 42947

ITEMS

Chapters 1 . DESIGN OF THE RESEARCH

1 . you INTRODUCTION TO THE ANALYSIS 1 . a couple of OBJECTIVES 1 . 3 DECLARATION OF THE DIFFICULTY 1 . 4 SCOPE FROM THE STUDY 1 . 5 METHOD OF DATA COLLECTION 1 . 6 LIMITATION WITH THE STUDY 1 ) 7 PHASE SCHEME

Web page No: 01

02 apr 04 05 05 07 07

installment payments on your GOLD INDUSTRY

2 . one particular INTRODUCTION 2 . 2 RECORD 2 . a few APPLICATIONS 2 . 4 HAPPENING 2 . a few PRODUCTION installment payments on your 6 SELLING PRICE GOLD SOURCE AND REQUIRE 2 . almost 8 FACTORS AFFECTING GOLD PRICE 2 . 9 AMERICAN INDIAN JEMS JEWELERY INDUSTRY

2009

10 12 12 13 14 15 16 18 17

installment payments on your 7 CURRENT SUPPLY AND DEMAND STATS

2 . 12 OVERVIEW OF RARE METAL INDUSTRY IN INDIA

18

3. MALABAR GOLD

several. 1 INTRODUCTION 3. a couple of HISTORY 3. 3 PART OF OPERATION several. 4 MALABAR GOLD- KASARAGOD UNIT a few. 5 ADMINISTRATION AND STAFF 3. 6 SPECIAL HIGHLIGHTS OF MALABAR GOLD 3. six MISSION OF THE ORGANISATION a few. 8 INTERPERSONAL RESPONSIBILITY OF MALABAR GOLD 3. 9 ORGANISATONAL COMPOSITION 3. 15 SOURCES OF FINANCE

20

twenty one 21 twenty one 22 22 23 3 24 twenty-five 26

several. 11 DETAILS OF MALABAR RARE METAL COLLECTIONS26

4. CONSUMER BEHAVIOR

4. 1 INTRODUCTION four. 2 CUSTOMER BEHAVIOR 4. 3 PURCHASER – AN ENIGMA some. 4 FACTORS INFLUENCING CUSTOMER BEHAVIOR some. 5 MODELS OF CONSUMER HABIT 4. six TOOLS TO STUDY CONSUMER HABIT 4. several OUTLET VARIETY AND PURCHASE four. 8 PURCHASE BEHAVIOR 5. 9 POST PURCHASE PATTERNS

27

twenty eight 28 30 29 31 31 31 32 33

5. BUYER BEHAVIOR EVALUATION OF CUSTOMERS OF MALABAR RARE METAL

5. one particular INTRODUCTION a few. 2 SET OF QUESTIONS 5. three or more ANALYSIS OF INFORMATION

34

thirty five 35 39

6. FINDINGS AND IDEAS

6. you INTRODUCTION six. 2 FINDINGS 6. several SUGGESTIONS 6th. 4...

Recommendations: 6. you INTRODUCTION This chapter gives overall information about the consumer tendencies of Malabar Gold consumers. It also includes findings, suggestions and results about the research. 6. 2 FINDINGS • Most of the participants are females.

• Buyers of Malabar Gold are mostly from prestige and top middle category families. • Most of the buyers of Malabar Gold are mainly youngsters. • Malabar Gold has got large no . of gold decorations customers. • Only a few consumers are not aware of products other then gold available in Malabar Platinum.

•

The making fees of Malabar Gold will be satisfactory

based on the respondents. • Television is definitely the advertising press through which significant no . of shoppers came to know about Malabar Gold. • Elements like business image, top quality, advertisement, choices have similarly influenced the purchase. • Major number of respondents is satisfied with all the showroom facility. • Types of ornaments are rated nearly as good. • Participants got quick response for the grievances registered. • Salesman responsiveness is graded as relatively good and average. • Malabar Gold provides good service center. • The entire performance of Malabar Rare metal is good.

• Level of fulfillment of customers great. • Participants are ready to insist their well wishers to acquire from Malabar Gold. • The consumer behavior of Malabar Gold great. 6. a few SUGGESTIONS • Malabar Platinum customers happen to be business people and also have high profits, so it should be better to shape promotion applications targeting the reduced class persons. • With regard to advertising, the organization should focus on persuasive promoting highlighting the initial feature and benefits of goods. • Only some customers acquired purchased view, diamonds and platinum ornaments, so an exclusive attention ought to be paid in these areas. • Among the support facilities, participants suggest to boost parking center. • More advertisement must be made in press other than television. • Measures should be taken to attract even more male consumers. 6. 5 CONCLUSION

To conclude the overall responses of the clients of Malabar Gold is good. The overall performances in all areas are satisfactory. During the examine it was discovered that the subsequent factors including making charges, salesman responsiveness, ornaments patterns, price and so forth has satisfactorily influenced consumer behavior. Additional, there is some sort of promotion activities required to contain the present customers and produce new customers. 6. 5 REFERRALS • Consumer Behavior. -- Matin Khan • Promoting Management -- A. Vinod • Business profile and company publications. • www.wikipedia.com • www.google.com • www.malabargoldindia.com