A

CASE STUDY

IN

BIG BAZAAR – THE ROUTE TO THE AMERICAN INDIAN MASS MARKETPLACE

SUBMITTED TO: Dr . Ravi Vaidya

SESSION: IV

BATCH: 2009-2011

POSTED BY:

Darshan Shah

Shreya Shah

Hitesh Nirmal

Mayur Garmora

T. R. LUTHRA INSTITUTE OF MANAGEMENT

SURAT

INDEX

Sr. No . | Particulars| Webpage No .

1| About case| 3

2| Question -- one| 10

3| Query – two| 11

4| Question – three| 12

5| Question – four| 12

6| Bibliography| doze

BIG BAZAAR – THE ROUTE TO THE MASS MARKET

Big Bazaar. This kind of hypermarket chain was presented in India by Pantaloon Retail (India) Limited. The season was 2001. The first store opened up in Kolkata and was followed by retailers in Hyderabad and Bangalore, in a brief span of twenty-two days. These kinds of stores contributed over Rs. 43 crores to the business turnover and also 2 . fifth there�s 89 crores towards the PBDIT inside the first 12 months itself. In 2006-07, more Indians discovered the value of searching in Big Bazaar. Big Bazaar introduced 27 new stores in 22 urban centers, covering above 1 . 40 million square feet. While Big Bazaar extended to increase in the huge cities, in addition, it tapped intake potential in smaller towns like Agra, Allahabad, Coimbatore, Surat, Panipat, Palakkad, Kanpur and Kolhapur. By May possibly 2008, there was 89 Big Bazaar pass on across numerous cities and towns across the country. ‘jo bazaar mein milta hai, whom sab yahan milta hai', is how Rakesh Biyani, Director, Pantaloon Retail (India) Limited, described Big Bazaar. The Big Bazaar is a term commonly used for the market or perhaps marketplace. Whenever any of us require anything, the simplest way to get it is to move the bazaar. Big Bazaar represents an area where a client can go shopping for anything that this individual needs, for which he would normally visit a bazaar or the industry. Retail in India is still at a nascent stage. This case study has been ready as a basis for conversation, on growing formats ideal for India.

FIRM BACKGROUND

Pantaloon Retail (India) Limited was incorporated since Menz Put on Private Limited in the year 1987. It became a public limited company 20 years ago and was renamed Pantaloon Fashions (India) Limited after which Pnataloon Retail (India) Limited in 1999. Over the years, the company offers accelerated development through its ability to control change. This integrated backwards into dress manufacturing and expanded its retail network at the same time. It launched three successful brands – Pantaloon trouser, Simple denims and John Callier shirts – between 1987 and 1993. The company introduces the concept of the Pantaloon Shoppe, an exclusive gents wear store, which expanded across India from 1994-1998. In the year 1997, Pantaloon relocated to large format life-style retailing with all the launch of Pantaloons. India's Family Retail outlet. Pantaloons is continuing to grow to a 29-store network and occupies 263, 000 sqft of full space. They contributed Rs. 174 crores to the total turnover in the company. The management was aware that in retail, size mattered. The organization revolved around volumes. Lifestyle retailing would not really offer these volumes; the volumes of prints came from the large Indian central class marketplace that was waiting to become tapped. Big Bazaar – the low cost store – was launched back in 2001, in order to meet the aspirations of the central class. Within a short course of 2 years, it had added a Food Bazaar and Gold Bazaar to their range of offerings.

MARKET ENVIRONMENT

At the time of launch of Big Bazaar, there was no real precedent in the American indian market. Titans, the RPG hypermarket, got opened in Hyderabad just two months prior to the launch of massive Bazaar. A western unit had to be implemented to suit the needs with the Indian environment. Various local markets and native market commanders were studied. This was completed understand the merchandise mix and the prices offered. One of the important discount stores studied was Sarvanna Stores in Chennai.

THE APPROACH

Saving is vital to the Indian middle class consumer. Their grocer, which will be created, had to offer value for the consumer....