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Walt Disney

Categories: Their Particular
Disney – s i9000 $1 Billion Gamble on a Mysterious Wristband

Designing the Experience Disney shrouds their creative process in secrecy. This is equally strategic and cultural: The corporation doesn’t need its magic tainted by messy realities behind the curtain. Which particularly the case of the MagicBands. Piecing together their origin required much more than two dozen interviews with executives at Disney and with designers and […]